Aleph, a leading global enabler of digital advertising in emerging countries, has officially launched in Nigeria, bringing innovative digital advertising solutions to businesses. The grand launch took place in Victoria Island, Lagos, on Thursday, marking Aleph’s entry into the Nigerian market. Aleph aims to connect thousands of advertisers in underserved markets with over 3 billion consumers on the world’s leading media platforms, providing brands with access to every digitally connected user in Africa.
Stephen Newton, Managing Director for Aleph in Sub-Saharan Africa, expressed his excitement, stating, “Aleph is thrilled to bring our cutting-edge technology and digital advertising expertise to Nigeria. We’re committed to helping brands connect with millions of consumers across the country and beyond, unlocking the potential of Nigeria’s digital ecosystem.”
As part of its entry into Nigeria, Aleph has introduced Digital Ad Expert, a free digital media education platform aimed at addressing the need for digital media education in Nigeria and Africa as a whole. The platform is designed to educate and certify the next generation of digital professionals worldwide, enabling more individuals to compete in the global digital ecosystem. Over 1,000 participants from Nigeria have already benefited from this program.
Tintin Imevbore, Managing Director for Nigeria, highlighted the company’s mission, stating, “We are widening access to digital advertising and equalizing the global digital ecosystem. Aleph solves fundamental challenges faced by partners and advertisers in underserved markets, such as visibility and cross-border payments. We provide localized tech solutions tailored to advertisers in these markets, making campaigns more personalized and targeted, thus enhancing their effectiveness. We offer credit to our advertisers, enabling them to run campaigns and expand their reach limitlessly.”
Aleph’s infrastructure serves as a bridge, facilitating access to and equalizing the global digital media ecosystem. Ignacio Vidaguren, Global Partner and Chief Operating Officer of Aleph, emphasized the company’s comprehensive solutions and the value they bring to partners and advertisers, giving Aleph a significant advantage over global competition.
Aleph, as Meta’s authorized Sales Partner in Nigeria, offers strategic consultation and local solutions expertise. Stan Martins, Regional Meta Director, explained, “We are here to help you choose the right advertising strategy for your business across Meta technologies, including Facebook, Messenger, Instagram, and WhatsApp. We provide local support and consulting services, as well as workshops and training in Nigeria, to help you and your team acquire new skills and maximize your advertising budget.”
Aleph’s cross-border payment solutions simplify transactions across countries and currencies, facilitating business expansion. Stan added, “By streamlining the entire payment value chain, we can bill and collect payments in 49 local currencies, ultimately delivering a single payment to each of our 35+ platform partners.”
Michael Owatunde, Regional Marketing Manager, highlighted the platform’s benefits, stating, “Our platform welcomes newcomers by teaching them the basics of digital advertising. It also helps experienced advertisers stay at the top of their game by sharpening their skills. Compared to other MOOCs (Massive Open Online Courses), our methodology leads to higher graduation rates, lower dropout rates, and more engaged learners.”
Aleph’s entry into Nigeria promises to revolutionize the digital advertising landscape, granting businesses access to global platforms and local solutions expertise. With a diverse team, Aleph fosters continuous learning and growth, leveraging the collective experiences, cultures, and aspirations of its members.