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Crafting a Market Entry Plan That Works: Lessons from Fast-Growth Brands
Naira And Sense

Crafting a Market Entry Plan That Works: Lessons from Fast-Growth Brands

Godswill AkanJune 10, 2025June 10, 2025
Some years ago, two brands entered the same market—a bustling city full of Gen Z and Millennial consumers hungry for convenience and culture. Brand A spent millions on billboards, launched...
Why the Most Valuable Businesses in the World Don’t Sell Products, They Sell Knowledge
Naira And Sense

Why the Most Valuable Businesses in the World Don’t Sell Products, They Sell Knowledge

Godswill AkanJune 10, 2025June 10, 2025
Some years ago, my cousin and I opened an online store. She sold skincare products, imported creams, soaps, and the works. I, on the other hand, started a blog teaching...
The Psychology of Visibility: Why Great Products Still Fail Without the Right Marketing Strategy
Naira And Sense

The Psychology of Visibility: Why Great Products Still Fail Without the Right Marketing Strategy

Godswill AkanJune 9, 2025June 9, 2025
Let me tell you a story. A young woman named Ada started a small skincare brand in Lagos. Her products were top-tier: organic ingredients, lab-tested, perfect packaging, even dermatologists complimented...
The Rise of AI in Africa: Opportunities, Threats & What Businesses Must Do
Naira And Sense

The Rise of AI in Africa: Opportunities, Threats & What Businesses Must Do

Godswill AkanJune 9, 2025June 9, 2025
A few months ago, I was chatting with a logistics founder in Lagos. His biggest frustration? Human delays, route errors, and rising costs. I asked him if he had tried...
The Evolution of Work: From Labor-Intensive to Knowledge-Intensive Models
Naira And Sense

The Evolution of Work: From Labor-Intensive to Knowledge-Intensive Models

Godswill AkanJune 9, 2025June 9, 2025
Some years ago, my uncle ran a block-molding business in Ogun State. Every day, under the sun, his team of eight would mix cement, pour it into molds, and carry...
How to Transition from Traditional to Digital Business Models Without Breaking the Bank
Naira And Sense

How to Transition from Traditional to Digital Business Models Without Breaking the Bank

Godswill AkanJune 9, 2025June 9, 2025
Last year, I met a woman at a trade fair in Abuja. She sold beautifully handwoven Ankara bags. Her stall was buzzing, but at the end of the day, she...
Understanding Generative AI: What It Means for Creatives, Consultants, and Coaches
Naira And Sense

Understanding Generative AI: What It Means for Creatives, Consultants, and Coaches

Godswill AkanJune 9, 2025June 9, 2025
A few months ago, I was coaching a creative business owner named Kemi. Brilliant designer. Insanely talented. But she was drowning. Too many client requests, not enough time to think,...
From Manual to Automated: 4 Essential Shifts for Digital
Naira And Sense

From Manual to Automated: 4 Essential Shifts for Digital

Godswill AkanJune 9, 2025June 9, 2025
Transformation Success.I’ll never forget the day I walked into a printing press in Port Harcourt and watched three staffmembers flipping through notebooks to track orders. The owner looked at me,...
STRATEGIC MARKET PENETRATION: HOW TO BREAK INTO NEW MARKETS WITH CONFIDENCE
Naira And Sense

STRATEGIC MARKET PENETRATION: HOW TO BREAK INTO NEW MARKETS WITH CONFIDENCE

Godswill AkanMay 15, 2025May 27, 2025
In 2016, a small skincare brand based in Lagos, barely known outside its local community, decided it was time to scale. The founder, a young woman with a passion for...
The New Rules of Business: Why Digital Fluency Is a Non-Negotiable Skill
Naira And Sense

The New Rules of Business: Why Digital Fluency Is a Non-Negotiable Skill

Godswill AkanMay 14, 2025May 27, 2025
In 2020, during the global lockdown, a well-known bridal makeup artist in Abuja lost all her bookings. Weddings were cancelled, borders closed, and for the first time in five years,...

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Experts Urge Nigerians to Prepare for New Tax Laws Ahead of 2026 Implementation

CBN Holds MPR at 27% Amid Moderating Inflation, Signals Caution

Nigeria’s GDP Expected to Reach 4.22% in Q4 2025, Analysts Forecast

Nigeria’s Public Debt Hits N152.39 Trillion in Q2 2025

NLC Urges Workers to Build Resilient Leadership Amid Rising Insecurity, Exploitation

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