Underwriter woos Nigerians with loyalty programmes

Heirs Insurance

An underwriting firm, Heirs Insurance Group, has rolled out its first loyalty programme in Nigeria’s insurance market.The programme offers customers remarkable discounts across a wide selection of retail partners nationwide, promising customers additional benefits beyond insurance.

The insurance firm promised customers up to 50 per cent of the cost of purchases or services) at partner locations, just by displaying their loyalty card.

Current partners on the Heirs Insurance Rewards programme include Transcorp Hilton Hotels, I-fitness Gyms, 3AL Automobile Garage, Oriki Spa, Roving Heights Bookstore, and Figo Digital Business Cards among others.

Commenting on the new offering, the Chief Marketing Officer, Heirs Insurance Group, Ifesinachi Okpagu, said: “Insurance should be incorporated into our daily lifestyle. That is the premise for Heirs Insurance Rewards – a robust loyalty scheme that goes beyond protecting the assets and lives of our customers, to rewarding them for their patronage.

“We believe that insurance should also provide instant benefits beyond its current offering, and we thank our partners for collaborating with us on the actualisation of this vision.”

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