Speak No ill of The Dead?
By Kelechi Deca Few days ago, the news made rounds across the Nigerian public narrative space which mostly dwells in within the cyberspace of the death of a certain Police...
Crafting a Market Entry Plan That Works: Lessons from Fast-Growth Brands
Some years ago, two brands entered the same market—a bustling city full of Gen Z and Millennial consumers hungry for convenience and culture. Brand A spent millions on billboards, launched...
Why the Most Valuable Businesses in the World Don’t Sell Products, They Sell Knowledge
Some years ago, my cousin and I opened an online store. She sold skincare products, imported creams, soaps, and the works. I, on the other hand, started a blog teaching...