Month: June 2025

By Kelechi Deca Few days ago, the news made rounds across the Nigerian public narrative space which mostly dwells in within the cyberspace of the death of a certain Police...

Some years ago, two brands entered the same market—a bustling city full of Gen Z and Millennial consumers hungry for convenience and culture. Brand A spent millions on billboards, launched...

Some years ago, my cousin and I opened an online store. She sold skincare products, imported creams, soaps, and the works. I, on the other hand, started a blog teaching...

Let me tell you a story. A young woman named Ada started a small skincare brand in Lagos. Her products were top-tier: organic ingredients, lab-tested, perfect packaging, even dermatologists complimented...

A few months ago, I was chatting with a logistics founder in Lagos. His biggest frustration? Human delays, route errors, and rising costs. I asked him if he had tried...

Some years ago, my uncle ran a block-molding business in Ogun State. Every day, under the sun, his team of eight would mix cement, pour it into molds, and carry...

Last year, I met a woman at a trade fair in Abuja. She sold beautifully handwoven Ankara bags. Her stall was buzzing, but at the end of the day, she...

A few months ago, I was coaching a creative business owner named Kemi. Brilliant designer. Insanely talented. But she was drowning. Too many client requests, not enough time to think,...