A few months ago, I was coaching a creative business owner named Kemi. Brilliant designer. Insanely talented. But she was drowning. Too many client requests, not enough time to think, and she was constantly battling the dreaded “blank page syndrome” whenever it was time to create content. Then I said, “Kemi, have you tried using Generative AI?” Her eyes widened. “You mean ChatGPT and all those AI tools? I don’t want robots stealing my creativity.” Ah. There it was—the fear, the resistance, the common misunderstanding. So let’s talk about it.
Because whether you’re a creative, consultant, or coach, Generative AI isn’t coming for your job it’s coming for your burnout. And that’s a good thing.
What Is Generative AI, Really?
Let’s break it down simply. Generative AI refers to a class of artificial intelligence that can create original content—text, images, videos, music, and more based on prompts or input. Think of tools like ChatGPT, DALL·E, Midjourney, and even video creators like Sora. But unlike search engines that give you results, generative AI produces something new. It writes blog posts, crafts sales copy, drafts course outlines, designs mockups, and even helps brainstorm campaign ideas. It’s not magic, it’s machine learning trained on vast data.
For the Creatives: Think of AI as Your Creative Intern
I worked with a content creator recently who said, “I feel like I’m in a constant content hamster wheel.” I introduced her to a system: use ChatGPT to generate 10 content ideas based on her niche, pick 3, have the AI draft versions, then sprinkle her unique tone, story, and magic on top. Suddenly, content creation didn’t take 6 hours. It took 45 minutes. That’s the real gift of AI for creatives: speed, inspiration, and momentum. No, it won’t replace your originality. But it’ll help you get started faster, ideate more boldly, and execute more consistently.
For the Consultants: AI Is Your Silent Strategist
You know that feeling when you’re knee-deep in a client’s business, trying to pull together a report, an email sequence, a SWOT analysis, or a go-to-market strategy? That’s where ChatGPT becomes your partner. Need a customer avatar profile? Done. Need to translate jargon into client-ready slides? Easy. Need to role-play a client objection before a pitch call? You got it. One brand strategist told me, “ChatGPT helps me prototype client ideas faster. It’s like I have a think tank in my laptop.” You still do the final thinking, of course, but AI can help you test more angles, run faster comparisons, and present smarter work.
For the Coaches: Imagine Having a 24/7 Brainstorming Buddy
Ever wished you could write emails faster? Draft webinar scripts? Create coaching templates without sitting for hours trying to “be creative”? With AI, that happens in minutes. You can feed it your voice, your style, and even your frameworks. You can say, “Help me write a welcome email for my group coaching program,” and boom, it drafts something solid you can tweak in your own words. One coach I know uses ChatGPT to co-create journaling prompts, module summaries, and podcast outlines. Does it replace her? Not even close. But does it save her 10 hours a week and give her more time to serve her clients? Absolutely.
So… Is AI the End of Originality?
Here’s the truth: AI is not here to replace you. It’s here to amplify you. It’s like moving from a bicycle to a Tesla. You’re still the one steering, you’re just moving faster with less effort. But there’s a caveat. The people who thrive with AI are those who learn how to direct it, not fear it.
